November 28, 2023
9+ Best Platforms to Sell Digital Products in 2024
This article may contain affiliate links. When you click on a link for a tool or an app and make a purchase or sign up for a service, we may earn a commission at no additional cost to you.
You may have noticed an influx of content creators creating and selling digital products online in the last couple of years. Selling digital products online has become a phenomenon mainly because it’s so easy to create a digital product, throw it online, and get some sales.
Of course, you need an audience or community to sell to, but one of the main struggles is trying to figure out which platform to use to sell digital products. In this comprehensive guide, I’ll help you find the right platform to set up your online store. We’ll dive into some great free options if you’re just starting out, as well as some robust paid options if you need more features and functionality.
November 28, 2023
9+ Best Platforms to Sell Digital Products in 2024
This article may contain affiliate links. When you click on a link for a tool or an app and make a purchase or sign up for a service, we may earn a commission at no additional cost to you.
You may have noticed an influx of content creators creating and selling digital products online in the last couple of years. Selling digital products online has become a phenomenon mainly because it’s so easy to create a digital product, throw it online, and get some sales.
Of course, you need an audience or community to sell to, but one of the main struggles is trying to figure out which platform to use to sell digital products. In this comprehensive guide, I’ll help you find the right platform to set up your online store. We’ll dive into some great free options if you’re just starting out, as well as some robust paid options if you need more features and functionality.
November 28, 2023
9+ Best Platforms to Sell Digital Products in 2024
This article may contain affiliate links. When you click on a link for a tool or an app and make a purchase or sign up for a service, we may earn a commission at no additional cost to you.
You may have noticed an influx of content creators creating and selling digital products online in the last couple of years. Selling digital products online has become a phenomenon mainly because it’s so easy to create a digital product, throw it online, and get some sales.
Of course, you need an audience or community to sell to, but one of the main struggles is trying to figure out which platform to use to sell digital products. In this comprehensive guide, I’ll help you find the right platform to set up your online store. We’ll dive into some great free options if you’re just starting out, as well as some robust paid options if you need more features and functionality.
What makes a great selling platform?
Ease of use - The best online selling platforms should focus on providing an exceptional user experience and be user-friendly for beginners. The interface should simplify the process of building your own online store, and make it easy to add and manage your product listings.
Pricing - If you’re just getting started in the world of online products, you may want to start with free versions first so you understand how online sales work. Most of the free platforms may charge a transaction fee for each sale, whereas other paid options may just charge a fixed monthly payment.
Customization - Some platforms may be easier to customize than others, but the ability to customize your storefront to reflect your brand identity can significantly impact customer perception and loyalty.
Analytics and Reporting - Understanding your customer's behavior and tracking sales are crucial to growing your online business. Making data-driven decisions can help you support your long-term business goals.
Check out our top 5 picks:
1. Payhip
Payhip is an online selling platform designed to help you sell digital products, physical goods, memberships, and online courses. They enable you to easily build a custom online store for free or even connect the store to your existing website.
Features
Free Tier: Payhip offers a free tier, allowing you to start selling without a monthly subscription fee.
Instant Payouts: Payments are transferred directly to connected PayPal or Stripe accounts immediately after a successful sale.
Product Selling Options: You can sell a variety of products including digital items, physical goods, memberships, courses, and more.
Customization: Although limited, Payhip allows users to customize product pages, including editing the style of cart and buy buttons, adding background pictures, and integrating custom CSS.
Affiliate Programs: Users can create their own affiliate programs, even on the free tier.
Plans & Pricing
Free
$0
/mo
5% transaction fee
All features
Unlimited products
Unlimited revenue
Plus
$29
/mo
2% transaction fee
All features
Unlimited products
Unlimited revenue
Pro
$99
/mo
No transaction fee
All features
Unlimited products
Unlimited revenue
1. Payhip
Payhip is an online selling platform designed to help you sell digital products, physical goods, memberships, and online courses. They enable you to easily build a custom online store for free or even connect the store to your existing website.
Features
Free Tier: Payhip offers a free tier, allowing you to start selling without a monthly subscription fee.
Instant Payouts: Payments are transferred directly to connected PayPal or Stripe accounts immediately after a successful sale.
Product Selling Options: You can sell a variety of products including digital items, physical goods, memberships, courses, and more.
Customization: Although limited, Payhip allows users to customize product pages, including editing the style of cart and buy buttons, adding background pictures, and integrating custom CSS.
Affiliate Programs: Users can create their own affiliate programs, even on the free tier.
Plans & Pricing
Free
$0
/mo
5% transaction fee
All features
Unlimited products
Unlimited revenue
Plus
$29
/mo
2% transaction fee
All features
Unlimited products
Unlimited revenue
Pro
$99
/mo
No transaction fee
All features
Unlimited products
Unlimited revenue
2. Lemon Squeezy
Lemon Squeezy is a relatively new eCommerce platform that focuses on selling digital products. They specialize in helping you sell digital downloads, subscriptions, memberships, software license keys, and online courses.
Features
Create Your Online Store: Lemon Squeezy offers a platform to build a customizable, secure, and mobile-optimized eCommerce site without coding or design skills.
Sell a Variety of Digital Products: This includes eBooks, templates, audio files, courses, software license keys, and services.
Marketing Tools: Make more money with discount codes, lead magnets, bundles, upsells, affiliate marketing, and email marketing tools.
Email Marketing Tools: Launch new products for your subscribers or launch new email marketing campaigns to grow your revenue.
Integrations: Currently integrates with MailChimp, ConvertKit, Zapier, and Framer with future plans to integrate with other platforms.
Plans & Pricing
ECOMMERCE
$0
/mo
5% + 50¢ transaction fees
Instantly accept payments globally
Fully automated sales tax compliance
A.I. fraud protection with payment risk intelligence
Access to existing features + future releases each year
EMAIL MARKETING
$29
/mo
Track email performance
Automatic segmentation
Avoid spam folders
Real-time customer profiles
2. Lemon Squeezy
Lemon Squeezy is a relatively new eCommerce platform that focuses on selling digital products. They specialize in helping you sell digital downloads, subscriptions, memberships, software license keys, and online courses.
Features
Create Your Online Store: Lemon Squeezy offers a platform to build a customizable, secure, and mobile-optimized eCommerce site without coding or design skills.
Sell a Variety of Digital Products: This includes eBooks, templates, audio files, courses, software license keys, and services.
Marketing Tools: Make more money with discount codes, lead magnets, bundles, upsells, affiliate marketing, and email marketing tools.
Email Marketing Tools: Launch new products for your subscribers or launch new email marketing campaigns to grow your revenue.
Integrations: Currently integrates with MailChimp, ConvertKit, Zapier, and Framer with future plans to integrate with other platforms.
Plans & Pricing
ECOMMERCE
$0
/mo
5% + 50¢ transaction fees
Instantly accept payments globally
Fully automated sales tax compliance
A.I. fraud protection with payment risk intelligence
Access to existing features + future releases each year
EMAIL MARKETING
$29
/mo
Track email performance
Automatic segmentation
Avoid spam folders
Real-time customer profiles
3. SendOwl
SendOwl is an eCommerce platform that bridges the gap between your website and your customer. They deliver digital products to customers upon successful payment and they don’t require sellers to set up an online store. It works well with existing websites, your social media accounts, or email lists.
Features
Digital and Physical Product Sales: Sell digital products, physical goods, subscriptions, memberships, and services.
Drip Functionality: Gives you the freedom to release products over time, ideal for subscriptions or bundled products.
Customizable Checkouts and Email Templates: Create brand consistency across your website and SendOwl's platform.
Robust Marketing Tools: Discount coupons, affiliate programs, upselling options, abandoned cart recovery, and gifting support.
Customer Relationship Management: Integrates with mailing list services like MailChimp, Campaign Monitor, and ConvertKit.
Plans & Pricing
starter
$9
/mo
3 months free
5% fee per order
10GB storage
Stripe & PayPal payment
growth
$15
/mo
$0.33 fee per order
100GB storage
Stripe & PayPal payment
Pro
$39
/mo
$0.17 fee per order
200GB storage
Stripe & PayPal payment
3. SendOwl
SendOwl is an eCommerce platform that bridges the gap between your website and your customer. They deliver digital products to customers upon successful payment and they don’t require sellers to set up an online store. It works well with existing websites, your social media accounts, or email lists.
Features
Digital and Physical Product Sales: Sell digital products, physical goods, subscriptions, memberships, and services.
Drip Functionality: Gives you the freedom to release products over time, ideal for subscriptions or bundled products.
Customizable Checkouts and Email Templates: Create brand consistency across your website and SendOwl's platform.
Robust Marketing Tools: Discount coupons, affiliate programs, upselling options, abandoned cart recovery, and gifting support.
Customer Relationship Management: Integrates with mailing list services like MailChimp, Campaign Monitor, and ConvertKit.
Plans & Pricing
starter
$9
/mo
3 months free
5% fee per order
10GB storage
Stripe & PayPal payment
growth
$15
/mo
$0.33 fee per order
100GB storage
Stripe & PayPal payment
Pro
$39
/mo
$0.17 fee per order
200GB storage
Stripe & PayPal payment
4. Stan Store
Stan Store is relatively new eCommerce platform created for content creators. It integrates seamlessly with social platforms to help creators monetize their digital products and courses.
Features
E-commerce Shop for Digital Products: Enables creators to sell digital products, host and sell online courses, and memberships.
Email List and Meeting Bookings: Allows visitors to sign up for email lists and book meetings directly from the Stan Store.
Seamless Social Media Integration: The shop appears as part of the social media platform being used, providing a consistent user experience.
Online Courses: Supports hosting courses with multiple modules, including text, videos, and downloadable content like workbooks and checklists.
Customizable Storefront: Offers multiple design options and allows customization with brand colors.
Plans & Pricing
Monthly
$29
/mo
Calendar booking & scheduling
Digital products
Membership subscriptions
1-tap checkout direct from your link-in-bio
Email list builder
Annual
$300
/year
Calendar booking & scheduling
Digital products
Membership subscriptions
1-tap checkout direct from your link-in-bio
Email list builder
4. Stan Store
Stan Store is relatively new eCommerce platform created for content creators. It integrates seamlessly with social platforms to help creators monetize their digital products and courses.
Features
E-commerce Shop for Digital Products: Enables creators to sell digital products, host and sell online courses, and memberships.
Email List and Meeting Bookings: Allows visitors to sign up for email lists and book meetings directly from the Stan Store.
Seamless Social Media Integration: The shop appears as part of the social media platform being used, providing a consistent user experience.
Online Courses: Supports hosting courses with multiple modules, including text, videos, and downloadable content like workbooks and checklists.
Customizable Storefront: Offers multiple design options and allows customization with brand colors.
Plans & Pricing
Monthly
$29
/mo
Calendar booking & scheduling
Digital products
Membership subscriptions
1-tap checkout direct from your link-in-bio
Email list builder
Annual
$300
/year
Calendar booking & scheduling
Digital products
Membership subscriptions
1-tap checkout direct from your link-in-bio
Email list builder
5. Sellfy
Sellfy is an eCommerce platform designed for selling a wide range of products, offers customizable storefronts, integrated marketing tools, and has tier-based pricing with no transaction fees but includes payment processing fees.
Features
Product Variety: Sell a range of products including digital goods, print-on-demand items, physical products, subscriptions, and streaming videos.
Storefront Customization: Customize your store with logos, colors, layouts, and connect your own domain.
Marketing Tools: Features like discount codes, email marketing, upselling, and tracking pixels for ads.
Sales Integration: Embed “buy now” buttons, product links, and full store on websites or social media platforms.
Plans & Pricing
Starter
$29
/mo
14-day free trial
Up to $10k in sales per year
Unlimited products
Digital products
Subscription products
Connect your own domain
Email marketing
Business
$79
/mo
Everything in Starter
Up to $50k in sales per year
Product upselling
Cart abandonment
Affiliate marketing
Remove "Sellfy" branding
Store design migration
Premium
$159
/mo
Everything in Business
Up to $200k in sales per year
Product migration
Priority support
5. Sellfy
Sellfy is an eCommerce platform designed for selling a wide range of products, offers customizable storefronts, integrated marketing tools, and has tier-based pricing with no transaction fees but includes payment processing fees.
Features
Product Variety: Sell a range of products including digital goods, print-on-demand items, physical products, subscriptions, and streaming videos.
Storefront Customization: Customize your store with logos, colors, layouts, and connect your own domain.
Marketing Tools: Features like discount codes, email marketing, upselling, and tracking pixels for ads.
Sales Integration: Embed “buy now” buttons, product links, and full store on websites or social media platforms.
Plans & Pricing
Starter
$29
/mo
14-day free trial
Up to $10k in sales per year
Unlimited products
Digital products
Subscription products
Connect your own domain
Email marketing
Business
$79
/mo
Everything in Starter
Up to $50k in sales per year
Product upselling
Cart abandonment
Affiliate marketing
Remove "Sellfy" branding
Store design migration
Premium
$159
/mo
Everything in Business
Up to $200k in sales per year
Product migration
Priority support
6. Gumroad
Gumroad has been one of the top-selling platforms for a while, but their recent sales fee increase has been steering creators away. It’s still a great platform with a good UX, but keep in mind that the new 10% fee structure is significantly higher than a lot of the other platforms mentioned above.
Features
Product Flexibility: Sell digital services like books, memberships, courses, and more.
Customizable Storefront: Build and customize a storefront, link to an existing site, and embed payment options.
Payment Integrations: Create simple memberships, set up subscriptions, accept global payments, and handle VAT.
Comprehensive Platform: End-to-end solution with tools for quick setup, selling various products, and audience growth
Plans & Pricing
flat fee
10%
per sale
Includes all Gumroad features
6. Gumroad
Gumroad has been one of the top-selling platforms for a while, but their recent sales fee increase has been steering creators away. It’s still a great platform with a good UX, but keep in mind that the new 10% fee structure is significantly higher than a lot of the other platforms mentioned above.
Features
Product Flexibility: Sell digital services like books, memberships, courses, and more.
Customizable Storefront: Build and customize a storefront, link to an existing site, and embed payment options.
Payment Integrations: Create simple memberships, set up subscriptions, accept global payments, and handle VAT.
Comprehensive Platform: End-to-end solution with tools for quick setup, selling various products, and audience growth
Plans & Pricing
flat fee
10%
per sale
Includes all Gumroad features
7. Podia
Podia is an all-in-one platform that helps you create a website, sell courses and digital products, and set up email marketing campaigns. Podia provides a free plan with basic features and higher-tier plans for more advanced needs.
Features
Ease of Use: Simple course creation with video uploads, sales pages, payment plans, and more.
Course Types: Unlimited courses with various formats like standalone, cohort, and drip courses.
Marketing Tools: Integrated email marketing, customizable websites, landing pages, and more.
Sales Options: Upsells, course certificates, coupons, seat limits, and various checkout options.
Native Video Hosting: Hosts all course videos without additional fees
Plans & Pricing
Free
$0
/mo
8% fees
Full website
Community
1 download
1 coaching product
Draft courses
Draft webinars
Optional email add-on
Optional team add-on
Mover
$39
/mo
Everything in the free plan
No transaction fees
Full website
Community
Unlimited downloads
Unlimited coaching
Unlimited courses
Chat support
Shaker
$89
/mo
Everything in the mover plan
No transaction fees
Unlimited webinars
Affiliates
Third-party code
7. Podia
Podia is an all-in-one platform that helps you create a website, sell courses and digital products, and set up email marketing campaigns. Podia provides a free plan with basic features and higher-tier plans for more advanced needs.
Features
Ease of Use: Simple course creation with video uploads, sales pages, payment plans, and more.
Course Types: Unlimited courses with various formats like standalone, cohort, and drip courses.
Marketing Tools: Integrated email marketing, customizable websites, landing pages, and more.
Sales Options: Upsells, course certificates, coupons, seat limits, and various checkout options.
Native Video Hosting: Hosts all course videos without additional fees
Plans & Pricing
Free
$0
/mo
8% fees
Full website
Community
1 download
1 coaching product
Draft courses
Draft webinars
Optional email add-on
Optional team add-on
Mover
$39
/mo
Everything in the free plan
No transaction fees
Full website
Community
Unlimited downloads
Unlimited coaching
Unlimited courses
Chat support
Shaker
$89
/mo
Everything in the mover plan
No transaction fees
Unlimited webinars
Affiliates
Third-party code
8. Thinkific
Thinkific is an all-in-one platform focused on creating, marketing, and selling online courses and learning products. It offers a range of tools for course creation, website building, and e-commerce, along with community engagement features, and is ideal for educators and entrepreneurs looking to scale their online learning business.
Features
Course Creation: A range of tools for building online courses, communities, live lessons, and memberships.
Website Building: No-code, customizable themes for creating professional web storefronts.
E-commerce Features: Built-in marketing and selling tools for learning products.
Community Engagement: Thinkific Communities for member-only content and interaction.
Plans & Pricing
Free
$0
/mo
1 course
1 community
2 spaces per community
1 administrator
Unlimited Students
0% transaction fee
Email (30 days) and chatbot
Basic
$49
/mo
Unlimited Courses
1 community
5 spaces per community
1 administrator
Unlimited Students
0% transaction fee
Email and live chat support
Start
$99
/mo
Unlimited Courses
1 community
10 spaces per community
1 administrator
Unlimited Students
0% transaction fee
Email and live chat support
8. Thinkific
Thinkific is an all-in-one platform focused on creating, marketing, and selling online courses and learning products. It offers a range of tools for course creation, website building, and e-commerce, along with community engagement features, and is ideal for educators and entrepreneurs looking to scale their online learning business.
Features
Course Creation: A range of tools for building online courses, communities, live lessons, and memberships.
Website Building: No-code, customizable themes for creating professional web storefronts.
E-commerce Features: Built-in marketing and selling tools for learning products.
Community Engagement: Thinkific Communities for member-only content and interaction.
Plans & Pricing
Free
$0
/mo
1 course
1 community
2 spaces per community
1 administrator
Unlimited Students
0% transaction fee
Email (30 days) and chatbot
Basic
$49
/mo
Unlimited Courses
1 community
5 spaces per community
1 administrator
Unlimited Students
0% transaction fee
Email and live chat support
Start
$99
/mo
Unlimited Courses
1 community
10 spaces per community
1 administrator
Unlimited Students
0% transaction fee
Email and live chat support
9. Kajabi
Kajabi is a comprehensive platform for monetizing knowledge through online courses, coaching programs, and memberships. It provides tools for commerce, content creation, and a centralized business hub, perfect for content creators and online educators.
Features
Digital Product Monetization: Offers various options to monetize knowledge including courses, coaching programs, podcasts, memberships, etc.
Commerce Tools: Provides checkout and payment tools to increase revenue.
AI Hub and Creator Studio: AI tools for building and launching products and easy-to-use content creation tools.
Centralized Business Hub: A unified place to showcase products, publish content, and manage business operations.
Website Builder: Library of templates and a website builder for creating professional websites without designers
Plans & Pricing
Basic
$149
/mo
14-day free trial
0% transaction fee
3 products
3 funnels
Unlimited landing pages
Unlimited marketing emails
10,000 contacts
1,000 active customers
1 website
1 admin user
Growth
$199
/mo
0% transaction fee
15 products
15 funnels
Unlimited landing pages
Unlimited marketing emails
25,000 contacts
10,000 active customers
1 website
10 admin users
Pro
$399
/mo
0% transaction fee
100 products
100 funnels
Unlimited landing pages
Unlimited marketing emails
100,000 contacts
20,000 active customers
3 websites
25 admin users
9. Kajabi
Kajabi is a comprehensive platform for monetizing knowledge through online courses, coaching programs, and memberships. It provides tools for commerce, content creation, and a centralized business hub, perfect for content creators and online educators.
Features
Digital Product Monetization: Offers various options to monetize knowledge including courses, coaching programs, podcasts, memberships, etc.
Commerce Tools: Provides checkout and payment tools to increase revenue.
AI Hub and Creator Studio: AI tools for building and launching products and easy-to-use content creation tools.
Centralized Business Hub: A unified place to showcase products, publish content, and manage business operations.
Website Builder: Library of templates and a website builder for creating professional websites without designers
Plans & Pricing
Basic
$149
/mo
14-day free trial
0% transaction fee
3 products
3 funnels
Unlimited landing pages
Unlimited marketing emails
10,000 contacts
1,000 active customers
1 website
1 admin user
Growth
$199
/mo
0% transaction fee
15 products
15 funnels
Unlimited landing pages
Unlimited marketing emails
25,000 contacts
10,000 active customers
1 website
10 admin users
Pro
$399
/mo
0% transaction fee
100 products
100 funnels
Unlimited landing pages
Unlimited marketing emails
100,000 contacts
20,000 active customers
3 websites
25 admin users
10. Samcart
SamCart is an eCommerce platform focused on optimizing the online checkout experience. It offers customizable checkout options, advanced sales automation, A/B testing, and affiliate marketing tools. It is well-suited for businesses looking to improve their online sales strategies and checkout processes, with a focus on maximizing conversions and customer value.
Features
Flexible Checkout: Checkout experiences can be customized and embedded on various platforms.
Checkout Automations: Features like one-click upsells, add-ons, order bumps, and subscription management.
A/B Testing and API Access: Advanced tools for testing and integrating with marketing and membership tools.
Affiliate Center: Build an affiliate network to sell products and boost brand awareness.
Integration with Websites: Seamlessly integrates with existing websites to enhance sales pages
Plans & Pricing
Launch
$79
/mo
Checkout anywhere
One-click checkout
Digital payment options
No-code sales pages
Pre-built templates
1 admin user
Grow
$159
/mo
Checkout automations
One-click upsells
Add-ons and order bumps
Subscription management
Cart abandonment
3 admin users
10. Samcart
SamCart is an eCommerce platform focused on optimizing the online checkout experience. It offers customizable checkout options, advanced sales automation, A/B testing, and affiliate marketing tools. It is well-suited for businesses looking to improve their online sales strategies and checkout processes, with a focus on maximizing conversions and customer value.
Features
Flexible Checkout: Checkout experiences can be customized and embedded on various platforms.
Checkout Automations: Features like one-click upsells, add-ons, order bumps, and subscription management.
A/B Testing and API Access: Advanced tools for testing and integrating with marketing and membership tools.
Affiliate Center: Build an affiliate network to sell products and boost brand awareness.
Integration with Websites: Seamlessly integrates with existing websites to enhance sales pages
Plans & Pricing
Launch
$79
/mo
Checkout anywhere
One-click checkout
Digital payment options
No-code sales pages
Pre-built templates
1 admin user
Grow
$159
/mo
Checkout automations
One-click upsells
Add-ons and order bumps
Subscription management
Cart abandonment
3 admin users
